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Home About Us

THE BECOMING OF A

brow expert

From the age of 15, I eagerly dove into the world of beauty at my sister's established spa.

Summers were spent hustling through odd jobs like cleaning and managing reception, absorbing every aspect of the industry.

By the time I turned 17, I had honed my skills in the art of waxing.

Despite a stumble with eyelash extensions, I found my stride and began offering full-body waxing services. It was a journey of trial and error, but each experience shaped me.

Then, the pandemic hit

Amidst the chaos, I found my passion for brows. The demand was overwhelming, and soon I was fully booked with clients seeking my expertise. I realized that focusing on brows was not just a trend but a calling.

And here we are in 2025, with a thriving business solely dedicated to eyebrow services.

Looking back, learning the art of waxing was the best decision I ever made. It paved the way for my success and allowed me to connect with so many wonderful clients along the way.

As Seen on TVJ!

SO FEM BROWS Featured on Smile Jamaica

We're proud to have been featured on Jamaica's favourite morning show, Smile Jamaica on TVJ!

Click the link below to view the original post from the Smile Jamaica official Instagram account and see our segment:

VIEW POST

Media Spotlight: FEM BROWS!

Fuller, Fluffier, 'So Fem' Brows (as seen in the Jamaica Observer)

The revolutionary brow service, So Fem Brows, which specializes in trending brow treatments like lamination, tinting, and sculpting, has been receiving major attention!

Following their appearance on TVJ's Smile Jamaica morning show, the company continues to establish its position as a leader in the Jamaican beauty industry by offering clients the most sought-after brow shapes, including the popular 'brushed-up' look. This coverage highlights the brand's commitment to widening its knowledge and bringing international brow education to local clientele.

View Article

SO FEM BROWS


BROW PERFECTION STARTS WITH SO FEM

Real Equity Professional Suites, 218 Mountain View Ave, Kingston, Jamaica

(876)303-8989

sofem@sofembrows.com

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